Global Pharmaceutical Company 3

Please note: To comply with legal restrictions, brand logos have been replaced with generics and all drug names removed.

The agency involved in this project are experts in creating digital visual aids (DVAs) for medical representatives to provide statistical information for specific drugs to medical care professionals. This DVA gives information about the treatment of HIV-1 infection. The global pharmaceutical company involved requested that the DVA should be innovative in terms of the data visualisation, as well as in its ability to provoke a higher level of engagement with the medical professionals.

I was involved from concept to completion, collaborating as usual with design, UX, data visualisation, and development teams. My task was to produce designs that pushed the brand and broke out from the constraints of the usual DVA format. Each screen was intended to give a sense of a three dimensional space. The data was brought to life through improved interactivity, parallax page transitions, and short video clips.

My role: Concepts, UI/UX, templates, data visualisation, support client meetings and presentation

Applications: Photoshop, Illustrator

Agency: Huumun