AbbVie Pro

Abbvie finds solutions for treating the world’s most challenging diseases. They focus on discovering, developing and delivering drugs in therapeutic areas including:

• Immunology
• Oncology
• Neuroscience
• Virology
• General Medicine

The client was looking to create a website for healthcare professionals that spanned all Abbvie’s therapy areas, providing within each: in-depth drug information, patient case studies, webinars and articles of interest. The site IA was going to be complex and needed a simple and intuitive way to navigate as well as engage HCPs in a fresh way. I was involved at the initial pitch level. The visuals needed to show in-depth thinking at a UX level, covering responsive web layouts and the HCP email user journey. The deadline for the presentation was extremely tight. I worked alongside the UX and design team to produce the concepts, and present directly to the client. I’m pleased to report that Huumun did indeed win the work!

My role: Pitching, concepts, UI/UX, support client meetings and presentation

Applications: Sketch, InVision, Photoshop, Illustrator

Agency: Huumun